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The times when manufacturer just had to produce quality product to find its consumer have sunk into oblivion. Today, when each consumer has a wide range of goods to choose from, manufacturers face another important problem: how to attract their potential customers, to tell about their product's advantages, production features etc. Is that possible to do without advertisement?
Two-year advertisement campaign shows that it's hard to find people who have never seen "Nasha Ryaba" advertisement. Results of public-opinion poll that was conducted at the end of 2003 by independent particularized research agency "GFK-UMG" also confirm this fact. According to these figures, level of spontaneous knowledge of the trademark (recognition without prompting) makes up 92 %. However, the fact that some phrases from commercials have long ago entered our daily life and became proverbs is a better evidence of the trademark's recognition level and confidence level than statistical information. Nobody will be surprised if at the family or convivial dinner the phrase:"have some more. Have some more please" will be heard.
We are presenting a "Nasha Ryaba" commercial gallery so that you could meet your favorite heroes from commercials.
September — October 2002.
Appearance of a new trademark on the market was covered by a bright three-series advertising campaign with the "Nasha Ryaba is the freshest chicken-meat" slogan at the heart of it. What could be fresher than living?
This advertising campaign remained in our consumer's memory better than any other because of the main actor's — white attractive chicken — outstanding performance. These amazing actors were majestically sitting on the supermarket shelves; then they were calmly observing everything that was going around from a store-cart, and in the end they were passing through conveying belt full of self-respect.
November — December 2002.
Later on, a sequel of the first commercial appeared on TV screens and streets of the city. It was trying to convince people that "Nasha Ryaba" product was not only fresh but also very tasty. Ancient woman's proverb: "A way to the man's heart lies through his stomach" was laid into foundation of this advertising campaign. Although this commercial has become the most controversial in "Nasha Ryaba"'s advertising history, it was the one responsible for so many proverbs appearing as a result. Besides, chicken stuffed with oranges recipe has been a screamer of the festive and house cooking for a long time after this campaign.
December 2002 — January 2003.
New "Nasha Ryaba" commercial became more than a New Year greeting — it has became a herald of coming market changes, and changes in our culture. The coming of New Year, a year of Chicken, was proclaimed through the mouths of the Sheep (who was a symbol of the coming year), Cow and Pig.
Май — июнь 2003 года.
Хотя народная мудрость гласит: "Дешевая рыбка — плохая юшка", многие наши сотечественники не принимают во внимание мудрость народа. Именно поэтому, сюжет следующего рекламного ролика от "Нашей Рябы", проходившего под лозунгом "Зачем платить больше?" наглядно продемонстрировал очевидные преимущества свежей курятины над замороженной.
June — August 2003.
The summer, the sun, the sea… What various and outstanding dishes could be cooked with "Nasha Ryaba" chicken-meat! We have placed the images of the dishes which appeared in our imagination to help you.
Октябрь — ноябрь 2003 и апрель-май 2004 года.
Что больше всего нас интересует в любом блюде, которое мы готовим или едим, это, конечно же, его вкус. Именно поэтому, очередные рекламные сюжеты рассказывали о прекрасном вкусе блюд из "Нашей Рябы" с помощью языка аллегорий. Главный лозунг этой кампании, проходившей двумя волнами, — "Кушая "Нашу Рябу", Вы сами становитесь вкуснее".
September — October 2004.
New wave of "Nasha Ryaba" advertising campaign has begun in September. The thesis was that only under the conditions of coordinated and continuos work of every department of our company could such fresh and tasty product like "Nasha Ryaba" appear on the tables of our consumers.
April — May 2005.
In the second half of April, another advertising campaign was launched. Its main goal was to inform the consumers about hotline which might be used by consumers to inform Nasha Ryaba about trade outlets shortcomings, to ask questions and propose improvements. It's just that Nasha Ryaba cares about the quality of services and tries to improve them.
October — December 2005.
Only Ukrainian fodders that consist exclusively of natural components are used for Nasha Ryaba produce. Best Ukrainian experts are working at our factories. That is why you can be confident of the quality of Nasha Ryaba chicken meat. We have been informing our customers about that in the course of our ad campaign in October - December, 2005.
October — December 2006.
In the soul of every woman there is her own secret of how to make beloved man's way home pleasant. Heroine of new Nasha Ryaba TV commercial shared her own secret too. That TVC launched advertising campaign, which started in October and will be lasting till December, 2006.
October — December 2007.
«Nasha Ryaba» has begun the social program. «Nasha Ryaba» for a long time is already known for charitable projects which are spent for children. Part of the income of realization of production «Nasha Ryaba» it will be directed on purchase of special complexes for maintenance of vital functions of kids with small weight. They will be established in the Ukrainian hospitals which require these devices first of all.
November — December 2008.
The manufacture of TM «Nasha Ryaba» products always takes care of its use and quality. Our chicken get only natural feed, that we had grown up ourselves and it means — the guarantee of quality. The basic ration alimentation is corn. That is why we can boldly say — «Nasha Ryaba» grown on corn.
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